Excellence requires dedication.

It is a timeless challenge between innovation and tradition,

a continuous exchange between passion and consistency.

In tennis, as with coffee,

it's all a matter of balance,

the right blend of creative flair and technical mastery.

It is only then, that perfection becomes part of everyday life,

turning into habit, into a ritual,

but, above all,

into a pleasure to be shared.

Dedication, tradition and excellence are just some of the values that Lavazza shares with the tennis greats, a passion that has brought it to be the only food & beverage brand in the world to partner with all four Grand Slam tournaments.