The Lavazzers

The Lavazzers is the title of the twentieth edition of the Lavazza calendar, which, in celebration of such an important milestone, brought together 12 of the photographic geniuses who have contributed to its enormous success over the years. Erwin Olaf, Thierry Le Gouès, Miles Aldridge, Marino Parisotto, Eugenio Recuenco, Elliott Erwitt, Finlay MacKay, Mark Seliger, Annie Leibovitz, Albert Watson, David LaChapelle, Ellen von Unwerth. They have enthusiastically put themselves on the line by celebrating, with a self-timer, their incredibly special relationship with Lavazza coffee. Guided by the Armando Testa Agency, also author of this calendar, the 12 photographers have portrayed themselves in innovative, unusual and imaginative shots.