The new Born Social advert wants to celebrate the beverage that best represents Italy and Italianness worldwide. As Luigi Lavazza stated, “Coffee isn’t just something to drink, it’s not just a coffee, it’s a way for us to get together.” And this is why the Born Social advert talks about the universal nature of Italian coffee, which becomes a people connector, and the importance of socialising as an all-Italian value that the whole world recognises.
The new Born Social advert wants to celebrate the beverage that best represents Italy and Italianness worldwide. As Luigi Lavazza stated, “Coffee isn’t just something to drink, it’s not just a coffee, it’s a way for us to get together.” And this is why the Born Social advert talks about the universal nature of Italian coffee, which becomes a people connector, and the importance of socialising as an all-Italian value that the whole world recognises.