Qualita Rossa is a sip of joy.  It’s the perfect blend for any preparation, to be enjoyed at any moment of the day.

Discover Qualità Rossa

in all its shapes and sizes

How joyful are you?

Discover your skills with our joy-scale test. Spoiler alert: it will be fun!

What’s the best way

to enjoy 

Lavazza’s Qualità Rossa?

A: Moka / B: Filter Coffee

 

Both and more!

Qualità Rossa is the perfect blend for every preparation.

Lavazza Qualità Rossa, a sip of joy.

Which coffee bean would you most taste in

Lavazza’s Qualità Rossa?

A: Robusta  / B: Arabica

 

Both! Qualità Rossa offers a balanced blend of Robusta and Arabica.

Lavazza Qualità Rossa, a sip of joy.

What time of day would you most relish the joys of Lavazza’s Qualità Rossa?

A: Morning / B: Afternoon

 

With Qualità Rossa anytime is the right time!

Lavazza Qualità Rossa, a sip of joy.

How would you prefer to take your joyful sip of Lavazza’s Qualità Rossa?

A: Black coffee plz/ B: 50 shades of milk!