The process that leads to quality is an active one. It is repeated every day and involves all the people inside the Lavazza company. These are people who love their profession, who do not stop at the first solution but investigate processes and are constantly learning. They have always been the key element of our method together with innovatively used, cutting-edge technology, ever since Luigi Lavazza invested in the most modern roasting processes of the time and invented innovative packaging that guaranteed better quality and longer shelf life.